University of Wisconsin–Madison Medical College of Wisconsin

Promoting Wisconsin Influenza Vaccine Equity Through Pharmacy Engagement

Lauren Glaza, BS; Katinka Hooyer, PhD, MS; Katherine J. Hartkopf, PharmD; George E. MacKinnon III, PhD, MS, RPh; Rebecca Bernstein, MD, MS

WMJ. 2025;124(4):344-351.

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ABSTRACT

Introduction: Wisconsin’s influenza immunization rates are below public health goals, with only 38% of residents vaccinated during the 2022-2023 season. Rates vary by race, sex, ethnicity, and geography. The COVID-19 pandemic demonstrated that pharmacists are well-positioned to address vaccine rates and disparities. Similar efforts are needed to address influenza, another respiratory disease associated with substantial morbidity and mortality.

Methods: Influenza vaccination data for the 2022-2023 season were obtained from the Wisconsin Immunization Registry and analyzed by demographic and geographic subgroups to determine the proportion of immunizations administered at pharmacies. Three focus groups assessed factors affecting pharmacies’ role in promoting influenza vaccine equity. Qualitative data were analyzed using thematic content analysis.

Results: Of the 38% of Wisconsin residents vaccinated, 30.6% received their immunization at a pharmacy. Vaccination rates were higher among females than males (44% v 34%), with similar proportions vaccinated at a pharmacy (29.5% females v 29.4% males). Residents aged 18 to 49 years and 50 to 64 years had lower vaccination rates than those aged > 65 (26.7%, 39.6%, and 81.1%, respectively) and lower proportions vaccinated at a pharmacy (7.1%, 13.2%, and 35.8%, respectively). Differences in vaccination rates and pharmacy use were observed across racial and ethnic groups, with most groups showing lower rates compared to White residents. Qualitative results identified barriers such as vaccine burnout, billing and insurance issues, red tape and staffing shortages; promotors included trusted messengers and improved access/outreach.

Conclusions: Discrepancies in influenza vaccination rates by sex, age, and race/ethnicity persist in Wisconsin. Identifying barriers and promotors at the patient and immunizer levels can inform actionable recommendations to improve vaccine rates and promote equity.


Author affiliations: University of Wisconsin School of Medicine and Public Health, Madison, Wisconsin (Andreychak, Tomasallo); Bureau of Environmental and Occupational Health, Wisconsin Division of Public Health, Madison, Wisconsin (Andreychak, Tomasallo, Bedno).
Corresponding author: Elaina M. Andreychak, MPH, 1 W Wilson St, Room 150, Madison, WI 53703; phone 608.266.9752; email elaina.andreychak@dhs.wisconsin.gov; ORCID ID 0000-0001-6729-7396
Acknowledgements: The authors thank the Wisconsin Immunization Program and its staff for their assistance in providing the data from the Wisconsin Immunization Registry. Other contributing team members they wish to thank include Karen MacKinnon, Erica Martin, Sarah Pagenkopf, Ryan Psyck, Carletta Rhodes, and Sarah Sorum.
Financial disclosures: None declared.
Funding/support: This work was funded in part by the Advancing a Healthier Wisconsin Endowment.
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