University of Wisconsin–Madison Medical College of Wisconsin

Volume 114, Issue 1

February 2015

Can social marketing increase childhood immunizations in vulnerable populations?

Although immunizations have been a public health success, vaccine-preventable diseases continue to occur disproportionately within vulnerable populations. A study in this issue of WMJ explores the efficacy of using targeted social marketing to increase parental awareness and intention to immunize.

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In This Issue
Education Saves Lives
John J. Frey III, MD, WMJ Medical Editor
WMJ. 2015;114(1):8-9.

As I See It
A Summer House Call in Wisconsin
Justin Yamanuha, MD
WMJ. 2015;114(1):7.

Original Research

Evaluation of a Social Marketing Campaign to Increase Awareness of Immunizations for Urban Low-Income Children
Emmanuel M. Ngui, DrPH, MSc; Chelsea Hamilton, MA; Melodee Nugent, MS; Pippa Simpson, PhD; Earnestine Willis, MD, MPH
WMJ. 2015;114(1):10-15.

Factors That Affect Rate of INR Decline After Warfarin Discontinuation
James K. Burmester, PhD; Richard L. Berg; John R. Schmelzer, PhD; Joseph J Mazza, MD; Steven H. Yale, MD
WMJ. 2015;114(1):16-20.

Health Innovations

Increased Patient Communication Using a Process Supplementing an Electronic Medical Record
Thomas D. Garvey, MD; Ann E. Evensen, MD, FAAFP
WMJ. 2015;114(1):21-25

Case Report

Coronary Dissection in a Patient with Essential Thrombocytosis
Padmavathi Mali, MD; Sudheer Muduganti, MD; Kamilla J. Buddemeier, MD
WMJ. 2015;114(1):26-29.

Your Profession

Looking Back…to 1940
A Long Way Off
Karl H. Doege, Medical Editor; Mr. J.G. Crownhart, Managing Editor; Miss Dorothy Cirdland, Assistant Editor
WMJ. 2015;114(1):5.

Proceedings from the 2013 Annual Meeting of the American College of Physicians, Wisconsin Chapter
WMJ. 2015;114(1):30-37.
Appendix: American College of Physicians, Wisconsin Chapter, 2013 Abstracts

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