Sydney Chinchanachokchai, PhD; Eric M. Jamelske, PhD; Deborah Owens, PhD
Background: American children typically eat fewer fruits and vegetables than recommended by guidelines. This study examines whether free coupons can increase children’s fruit and vegetable intake at home.
Methods: Families of the participating students received weekly coupons for fresh fruits and vegetables over a 1-month period. Pretest and posttest surveys were conducted to measure change in consumption. Each survey consisted of 3 consecutive days of self-reported dietary recall of each student’s fruit and vegetable intake for dinner.
Results: Coupon redemption across the 4-week study was 27.3%. There was evidence of increased vegetable consumption, but not fruit consumption.
Conclusions: We identified successes and challenges that can guide practitioners, policymakers, and other academic researchers in future endeavors to meet this goal.